Transformation, from the inside.
Banking · Brunei
Established 1990s
An established bank, founded in the 1990s, wanted marketing to become a genuine business enabler rather than a support function.
We ran deep-dive and ideation workshops to surface pain points across people, process and platform, then prioritised fixes that could be delivered cost-efficiently.
A streamlined MarTech stack, a marketing team restructured into an agile function, and stronger engagement between marketing and the business. Ongoing work covers culture and change management, marketing and sales enablement, and content and campaign optimisation strategy.
Testing, inspection and certification · Global
Workshop delivered in Bangkok
Marketing and sales teams needed a shared model for how they generate, qualify and convert demand.
A two-day marketing and sales alignment workshop in Bangkok, using our RevOps alignment framework and ideation templates.
Agreed definitions, handoffs, action plan and implementation roadmap for 2026 to 2027.
Banking · Singapore
AI compliance decisioning platform
Marketing compliance review was manual, slow and inconsistent. MAS advertising rules evolve constantly, and the knowledge of how to apply them lived in people's heads rather than in any system. One missed flag could mean regulatory exposure, brand damage or a delayed launch.
We designed and built an AI compliance decisioning platform that checks marketing content against MAS advertising guidelines and the bank's own brand standards before it goes live. Content is submitted, analysed against a regulatory rule engine, flagged or cleared with a stated rationale, and every decision is captured in an audit trail. We ran the engagement end to end: stakeholder management, decisioning logic definition, implementation, UAT, user training, penetration testing, deployment and maintenance.
A deployed compliance decisioning platform in live use, alongside a companion brand typeface compliance library. Compliance review moved from tribal knowledge to a system, with a defensible audit trail behind every decision.
Technology consultancy · Global boutique
A global boutique technology-based consultancy needed a clear proposition to take to clients.
Proposition development, brand identity and communication guidelines.
Working with Jaslyin and Glenna from Mad About Marketing Consulting was a fantastic experience! They played a pivotal role in conceptualizing and developing the brand identity and communication guidelines for Avanteon. Their strategic insight, creativity, and professionalism made the entire process smooth and impactful. They truly know what they're doing and I would continue working with them and would recommend MAMC to anyone else.
Lim Hong Yi, Chief Executive Officer, Avanteon