Mad About Marketing Consulting is the epitome of why everyone should be
Mad At About Marketing
Why Mad About Marketing Consulting?
Mad About Marketing Consulting is the brain child of Jaslyin Qiyu, a seasoned marketing & communications professional who has been in various industries and global MNCs helming transformative roles that often go beyond the “typical marketing remit”.
A commonality observed, regardless of industry or business type is that everyone has an opinion about marketing as everyone expects marketing to solve a lot of the business pain points. However, not everyone in marketing is able to and fairly so. Mad About Marketing Consulting is thus here as an Ally for CMOs, Heads of Marketing and Advisor for C-Suites to work with you and your marketing teams to maximize your marketing potential with strategic transformation for better business and marketing outcomes.
Be it People, Processes or Platforms, Mad About Marketing Consulting is here to solve your problems with empathy.
Our Values
We are people centric, driven by our passion for solving problems. We think with empathy and act with integrity at all times.
What is Mad About Marketing Consulting?
Mad About Marketing Consulting offers both B2C and B2B clients marketing advisory services on marketing transformation strategies, starting with pain point identification and enhancement of your process, people and platforms.
We work with your marketing team and/or network of creative, media and tech agencies to develop sustainable solutions that best align with your process, people and platforms to address the following concerns:
Case Studies
Careers in Motion
A new business started from scratch in 2013, client is a HR consultancy and head-hunting search firm targeted at the Asean region
Provided business and marketing advice on how to get started with Branding, Value Proposition, Targeting and Engagement model
Development of their website, brand playbook, digital media campaign strategy, working with their tech and design team
RafflesKidz
A new Singapore based business that started from scratch in 2013, client is a pre-school targeted at the affluent families and expats
Provided marketing advice on how to get started with Branding, Value Proposition, Targeting, Engagement and Client Acquisition strategies
Led the development of their brand proposition and playbook, employee proposition and playbook, digital media and offline campaign strategy working with their designated designer and tech team.
Others - WealthTech start-up providing robo-advisory services in Asia, wellness coaching firm in Asia, digital learning academy, corporate and independent financial and insurance advisory providers and more…
Founder’s Credentials
With over 20 years of B2B and B2C brand, marketing and communications regional experience in various industries, Jaslyin specializes in brand building, client experience management, content strategy, multi-channel performance marketing, and mobile engagement and optimization strategies.
She has managed regional marketing teams across Asia Pacific in global MNCs including Citibank, EY, JLL, Kantar, Credit Suisse and State Street, leading marketing transformation, building go-to-market strategies, setting up high performing marketing teams from ground-up and nurturing inherited, mature teams.
A self-professed data and customer insights fanatic, she believes that a good company knows the pain points of their customers and value they can bring to address them, while a good campaign delivers on that promise in a compelling and measurable manner.
On the academic front, Jaslyin has a Masters in Management, Bachelors in Marketing & Communications and post grad certification in Digital Business Strategy.
On the industry front, Jaslyin is the Advisor -South East Asia for Trend Talks, Advisory Board Member for Customer Experience (CX) Networks and Advisory Board Member for DigiConfex Global Conferences.
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How We Work
For Marketing Advisory and Consultation Services - Submit Your Request > Consult Call > Recap and Agreement > Scoping + Proposal > Deep Dives > Proposed Plan > Implementation > Review/Debrief
For Other Services - Submit Your Request > Consult Call > Proposed Agenda and Agreement > Implementation > Review/Debrief
*All clients will sign a mutual non disclosure agreement (NDA) before we proceed for scoping/agreement for confidentiality purposes and to avoid conflict of interests.
Special rates and packages available for Start-Ups (less than 1 Million annual revenue), Charities, Non-Profit Organizations, Healthcare and Educational Institutions.
What Others Have Said…
“I have no hesitation in recommending and endorsing Jaslyin. She has a great ability to lead and guide the C-suite towards a transformative journey to integrate the business, sales and marketing teams in working towards a new solutions model. She understands and successfully navigates complex structures both across geographies and business lines. She always brings a fresh and visionary perspective to business challenges. She’s unique in identifying and designing the right approach but also in executing it ”
“Jaslyin is a detailed orientated marketing professional with the ability to work around any obstacle or commercial hurdle placed in front of her. As a provide, I have found Jaslyin to be a pleasure to work with, providing her expert insight and support as well as commitment to seeing 100% value is achieved from every task we’ve undertaken together.”
“In her role as a marketing mentor, she efficiently identified our clients’ challenges and proposed relevant solutions. Beyond this, she actively guided them through the implementation of said solutions, taking additional care to ensure a comprehensive understanding of her feedback. Personally, Jaslyin is characterized by warmth, friendliness, positivity, and a sense of responsibility. I look forward to collaborating again in the future!”
“Jaslyin has great experience in marketing with valuable skills and abilities in creating from scratch or working with and enhancing a content strategy, ensuring it is closely aligned with the target audience with an excellent understanding of how to implement this successfully in a large corporate environment.”