Frequently Asked Questions
What type of marketing consulting services does Mad About Marketing Consulting offer?
We offer comprehensive marketing advisory services, including strategic marketing transformation, go-to-market strategies, brand building, MarTech and Gen AI implementation, content strategy, social selling, customer experience management, digital optimization, and strategic communications.
How is Mad About Marketing Consulting different from other marketing agencies?
Unlike traditional agencies focused solely on tactical execution, we emphasize strategic transformation, deep dives into people, process, and platform optimization, and serving as trusted advisors to C-suite executives. Our fractional talent model provides access to experienced expertise without traditional agency overhead.
Can Mad About Marketing Consulting work with our existing internal marketing team?
Yes, absolutely. We can collaborate with your existing marketing or sales teams, or we can function as your outsourced marketing department on a retainer or project basis, leveraging our pool of experienced fractional talent.
What is MarTech transformation, and why is it important?
MarTech (Marketing Technology) transformation involves optimizing your marketing technology stack to streamline operations, improve data utilization, and enhance overall marketing effectiveness. It's crucial for achieving scalability and gaining a competitive edge in today's digital landscape.
Do you offer one-off projects or only long-term retainers?
We offer flexibility, providing our services on both a retainer basis for ongoing strategic support, a project basis for specific initiatives and turnkey solutions for more ad hoc needs. Check our services tab for details!
How can I request a consultation or learn more about your services?
You can submit a request directly through our website, and we'll schedule a consult call to discuss your needs. We also encourage you to subscribe to our monthly news and updates for more insights.
Who are Mad About Marketing Consulting's ideal clients?
We work with a diverse range of clients, including enterprises, large corporations, startups, and SMEs, across both B2B and B2C sectors. We also offer special rates for startups, charities, non-profit organizations, healthcare, and educational institutions.
Do you offer any grants for Singapore based SMEs?
We do work with partners to apply for grants to support SMEs’ digitalization and marketing efforts, subject to eligibility.
Where is Mad About Marketing Consulting based and what regions do you serve?
Our registered office is in Singapore, and we primarily serve clients across the Asia-Pacific region and UAE.
What is "AI adoption transformation" and how can it benefit my business?
Our AI adoption transformation service helps businesses seamlessly integrate AI tools for enhanced efficiency, personalized customer experiences, and data-driven decision-making. We provide maturity assessments and roadmap development to ensure effective and ethical AI integration.
Do you specialize in both B2B and B2C marketing?
Yes, we have extensive expertise and provide strategic solutions for both B2B (business-to-business) and B2C (business-to-consumer) clients.
What is your typical work process for a new client engagement?
Our process for advisory and consultation services involves an initial request, a consult call, recap and agreement, scoping and proposal, deep dives, proposed plan, implementation, and a final review/debrief. For other services, it's a streamlined request, consult call, proposed agenda and agreement, implementation, and review/debrief.
How do you ensure client confidentiality?
All clients are required to sign a mutual non-disclosure agreement (NDA) to protect sensitive business information.