“It was good till we tried to use it and realize it was not tested enough and didn’t live up to expectations”
When it can't, the usual fix is a new agency, a new tool or a new CMO. None of those work if the operating model underneath stays the same.
Marketing is expected to solve half the business's problems with a quarter of its attention
The problem we solve
Most marketing functions we meet aren't short of talent or budget. They're short of clarity. Sales doesn't trust the leads. The MarTech stack has three tools doing the same job and none doing it well. The team is organised around channels when the customer moves across all of them. And nobody can tell the board what marketing actually contributed last quarter.
What we do
Marketing operating model redesign. Team structure, roles, ways of working and governance, including moving to agile or pod-based models where it makes sense.
Marketing and sales alignment. Shared definitions, handoffs and targets across marketing, sales and client-facing teams, built on our RevOps alignment framework.
MarTech rationalisation. An honest audit of what you own, what you use and what you pay for twice, followed by a platform roadmap that marketing and technology both sign off.
Value proposition and brand repositioning. When growth, new markets or new offerings have diluted what you stand for, we rebuild the proposition from customer insight up. This is strategy work, not logo work.
Communications governance. Crisis communications protocols, media frameworks and social advocacy programmes, designed for your teams to run.
What you get
A People, Process and Platform diagnostic of your function
A target operating model with roles, workflows and decision rights
A MarTech roadmap with keep, consolidate and retire decisions
A change and enablement plan so the new model is adopted, not just announced
Proof
Baiduri Bank: transformed marketing from a support function into a business enabler, streamlined the MarTech stack and moved the team to an agile model. Read the case study.
Find out what's really slowing your marketing down.
Start with our RevOps Readiness Assessment or book a conversation.