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Mad About Marketing Consulting
Home
Overview
Marketing Transformation
Customer Experience Transformation
AI Adoption Transformation
Advisory Boards
Diagnostics Tools
AI Maturity Assessment for Individuals
Revenue Operations Readiness Assessment
AI Visibility Index
Knowledge Readiness Checklist
Our Work
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Articles
The Digital Maturity Blueprint Podcast Series
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Customer Experience Excellence, Customer Experience Management, Customer Value Proposition, Customer Based Selling Jaslyin Qiyu 11/6/26 Customer Experience Excellence, Customer Experience Management, Customer Value Proposition, Customer Based Selling Jaslyin Qiyu 11/6/26

NPS Isn't Your Revenue Problem. The Missing Alignment Is.

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Brand Strategy, Customer Value Proposition, Customer Based Selling, Customer Experience Excellence Dorothy Loh 11/21/25 Brand Strategy, Customer Value Proposition, Customer Based Selling, Customer Experience Excellence Dorothy Loh 11/21/25

Practice What You Preach: Why Your Employees Must Be Your First Customers

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Generative AI, Customer Experience Excellence, Customer Experience Management, Customer Value Proposition, Employee Enablement, Employee Engagement Jaslyin Qiyu 7/1/25 Generative AI, Customer Experience Excellence, Customer Experience Management, Customer Value Proposition, Employee Enablement, Employee Engagement Jaslyin Qiyu 7/1/25

Usetiful and Mad About Marketing Consulting Partner to Accelerate AI Adoption and Customer Experience Transformation

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Generative AI, Digital Marketing Transformation, Social Media Strategy, Customer Based Selling Jaslyin Qiyu 5/21/25 Generative AI, Digital Marketing Transformation, Social Media Strategy, Customer Based Selling Jaslyin Qiyu 5/21/25

From Keywords to Conversations: How SEO Evolved into GEO in the Age of Generative AI

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Digital Marketing Transformation, Marketing Analytics, Digital Transformation, Customer Experience Management, Social Media Strategy, Data Analytics Jaslyin Qiyu 3/26/25 Digital Marketing Transformation, Marketing Analytics, Digital Transformation, Customer Experience Management, Social Media Strategy, Data Analytics Jaslyin Qiyu 3/26/25

Bridging the Data Divide: The Untapped Power of Integrated Marketing and Customer Data

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Demand Generation Marketing, Loyalty Marketing, Brand Strategy, Marketing Strategies, Go To Market Jaslyin Qiyu 11/17/24 Demand Generation Marketing, Loyalty Marketing, Brand Strategy, Marketing Strategies, Go To Market Jaslyin Qiyu 11/17/24

The Art of the Queue: How Brands Turn Waiting Lines into Marketing Gold

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Customer Based Selling, Data Analytics, Marketing Analytics Jaslyin Qiyu 7/15/24 Customer Based Selling, Data Analytics, Marketing Analytics Jaslyin Qiyu 7/15/24

Everyone Loves Some Data But…

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MarTech, Customer Value Proposition, Content Marketing, Content Strategy Jaslyin Qiyu 4/2/24 MarTech, Customer Value Proposition, Content Marketing, Content Strategy Jaslyin Qiyu 4/2/24

The Case of the Misunderstood MarTech and more…

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‍ ‍Mad About Marketing Consulting · Marketing, CX and AI Transformation Advisory · Singapore, serving Asia-Pacific

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