Boost Your B2B Growth with our complimentary course: B2B Services KPIs.
Hosted by Nguyen Thi Nhu Ngoc - our Vietnam Country Lead.
Why This Course Is Essential
Navigating the B2B landscape requires clarity on what drives success. Are your sales, marketing, or communication strategies delivering results? How do your outcomes stack up against competitors or your business’s potential? Clear KPIs are the foundation for sustainable growth.
The B2B Services KPIs course provides a straightforward framework to define, track, and achieve your objectives across three key areas:
Business KPIs: Measure revenue, growth, profit margins, and sales pipelines to guide strategic decisions.
Sales & Marketing KPIs: Monitor leads, customer acquisition, conversion rates, purchase frequency, order value, and loyalty to optimize performance.
Communication KPIs: Evaluate content, channels, reach, and engagement to strengthen your brand’s presence.
This course is designed for:
Professionals in B2B service sectors, including technology, professional services, advertising, or sales management firms.
Entrepreneurs, sales, business development, account, or marketing professionals seeking to align goals for growth.
Businesses aim to gain clarity on performance metrics to unlock their potential.
Drawing on my 12+ years of B2B marketing experience, I share actionable insights and proven strategies to help you apply these tools with coònidence in order to achieve measurable success.
Exclusive Opportunity for Mad About Marketing Consulting community members: Free Course and 1:1 Consultation. Sign up here!
More details about our Vietnam office opening here.
Mad About Marketing Consulting
Advisor for C-Suites to work with you and your teams to maximize your marketing potential with strategic transformation for better business and marketing outcomes. We are the AI Adoption Partners for Neuron Labs and CX Sphere to support companies in ethical, responsible and sustainable AI adoption. Catch our weekly episodes of The Digital Maturity Blueprint Podcast by subscribing to our YouTube Channel.
Mad About Marketing Consulting Expands to Vietnam with Strategic New Leadership
Mad About Marketing Consulting celebrates remarkable growth in just its second year of operations, announcing the opening of a new Vietnam office this June. The strategic expansion comes as the company continues to extend its innovative fractional talent model across global markets.
Since its inception in January 2024, the consultancy has rapidly scaled to serve clients throughout Southeast Asia, Korea, the Middle East, and Europe. Specializing in AI-age go-to-market transformations, the firm taps on extensive leadership experience from Asia's largest companies to help C-suite executives navigate complex transformations—bridging technological innovation with human dynamics and cultural nuance.
The new representative office will be located at The Executive Centre, Friendship Tower in Ho Chi Minh City, positioning the company in one of the region's most dynamic business environments.
Vietnam consistently emerges as a key market for innovation, growth, and talent in our client conversations. Success here demands genuine appreciation for local language and cultural context.
Leading this strategic expansion will be Ngoc Nguyen, appointed as Vietnam Country Lead. With over 12 years of comprehensive marketing experience spanning B2C and B2B sectors, Nguyen brings proven expertise in corporate branding, strategic marketing, consumer insights, and multi-channel campaign execution. Her diverse industry background includes successful tenures with ME Group Asia, s6k Labs, and Worldpanel by Kantar Vietnam.
Dr. Jaslyin Qiyu, Founder and Managing Director of Mad About Marketing Consulting, highlights their previous successful collaboration: "Ngoc was a critical part of our team when I served as Asia Regional CMO for Kantar in 2018. She significantly supported our marketing transformation strategies to revamp Kantar and translate thought leadership into tangible business offerings. I'm incredibly proud to have Ngoc join us and confident we'll achieve even more together."
Also joining the team in Vietnam as Client Development Associate is Trampink. A high-potential graduate in International Economic Relations, Trampink brings a unique blend of client service acumen and hands-on marketing experience across diverse environments - including agency, brand-side, and production house, based on her previous roles at ME Group, FPWDB Creative, and IGo Travel.
In conjunction with our launch, we are equally pleased to announce our partnership with ICTS DX, based in Hanoi, Vietnam, specializing in SEO-friendly website design, development and technology integration.
To mark the launch and demonstrate commitment to the Vietnam business community, Mad About Marketing Consulting is offering a complimentary course and 1:1 consultation: "B2B Services KPIs: Setting B2B Services Business Goals." More details here!
More Details on Ngoc and our Vietnam Market Credentials:
https://www.madaboutmarketingconsulting.com/vietnammarket
Key Contacts:
Jaslyin Qiyu, Managing Director
jaslyin@madaboutmarketingconsulting.com
Ngoc Nguyen, Vietnam Country Lead
ngoc@madaboutmarketingconsulting.com
Trampink, Client Development Associate
trampink@madaboutmarketingconsulting.com
Main Contact:
contact@madaboutmarketingconsulting.com
https://www.madaboutmarketingconsulting.com/contact-us
Singapore Office Address:
60 PAYA LEBAR ROAD #07-54
PAYA LEBAR SQUARE SINGAPORE (409051)
Vietnam Office Address:
Level 6 & 7, Friendship Tower,
No. 31 Le Duan Street, Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam / Tầng 6 và 7, Tòa nhà Friendship, Số 31, Đường Lê Duẩn, Phường Bến Nghé, Quận 1, Thành phố Hồ Chí Minh, Việt Nam
2024: A Year of Growth and Change
My Personal 2024 Take: It's Never Too Late to Start Something Purposeful
For the longest time, my identity was defined by my corporate profession—my job title and monthly paycheck.
This changed abruptly in January with upheavals at my previous workplace, leading me to engage in deep soul-searching about my true purpose. I questioned who I was beyond my professional setting. Why had I spent two decades in this profession? Was it for money, power, satisfaction, or pride? Was I in the wrong profession altogether, or worse, was I a fraud?
Vulnerability transforms people. It forces us to confront our deepest fears, either making or breaking us.
The situation wasn't helped by the constant stream of well-intended but often misaligned messages about alternative careers and reskilling programs for people over 40.
The abrupt loss of my dog of 15 years, who had been with me through thick and thin, only amplified the emotional turbulence. Yet, through this chaos, a supportive family network alongside a spiritual awakening became my anchor.
Personal Growth
Over several months, I rediscovered my purpose, rebuilt my confidence, and reignited my passion for marketing and communications.
The turning point came when my first two clients approached me during my transition phase. I interpreted this as a sign from higher powers that events were unfolding as intended.
The journey hasn't been all roses—instead, it's been about clearing weeds to rebuild the garden. Rather than wallowing in self-pity about unfairness, I chose to take everything in stride. Looking at the bigger picture helped me realize things could be worse, and there's never a perfect time for transitions—they happen when they need to.
Projects & Accomplishments
Working on client projects restored my sense of purpose and confidence. Returning to speaking engagements and receiving recognition for personal accomplishments felt gratifying, but I realized what truly matters isn't the recognition itself but the journey leading to it—the process of contributing to the industry and community driven by purpose and passion.
The true measure isn't found in social media metrics but in the impact of our contributions to the broader community measured through valuable connections. Everything else is simply vanity metrics.
Impact & Connections
People often ask about Mad About Marketing Consulting and the significance of the money-on-tree icon in our logo.
I've always believed in marketing's crucial role within the broader go-to-market strategy, including sales and product alignment. However, over the years, marketing has often been diluted to flashy brand campaigns, spectacular events, and pleasant messaging that fails to address core customer problems. Many initiatives simply check boxes or follow management directives without addressing real customer needs.
Our logo symbolizes value growing from effective marketing strategy, enabled by the right combination of people, processes, and platforms. When allowed to flourish, this creates value for customers and communities, which naturally leads to profit. Companies should prioritize value creation over profit as their reason for existence.
Learning & Skills
For too long, I had neglected my family and close friendships—relationships that had weathered countless storms with me. My previous corporate role had consumed me entirely. Starting my entrepreneurial journey, I recognized that relationships would naturally evolve, with some strengthening and others fading based on authentic connections.
I made a conscious decision to avoid falling into the same mindless cycle of endless work without quality time with loved ones. This balance is particularly crucial for business owners, where the line between work and life often blurs. There's no true "off switch" when you're running your own business—you can't completely disconnect from ownership responsibilities.
This reality makes burnout an even more pressing concern. The key lies in mastering the art of setting boundaries—knowing when to engage with work during holidays and carving out dedicated quiet time for loved ones.
While I'm still working toward this equilibrium, having access to a supportive network has been invaluable, particularly the mentorship of seasoned business owners who share their hard-won wisdom.
During this year's transition, I deliberately focused on digital learning and certifications from international institutions that had previously enriched my professional journey. I chose a balanced curriculum of technical, psychological, and spiritual courses to restore equilibrium to my overall mindset and perspective.
My spiritual practice has strengthened my intuition, enhancing my ability to navigate complex situations and relationships when pure logic or facts prove insufficient.
Forward Vision
Relationships and spirituality have taken on profound new meaning compared to a year ago. By relationships, I mean connections with people and living beings who truly matter—those we'd want present in our final moments or those who've shared meaningful experiences with us, however brief.
I've realized that job titles and industry accolades aren't the legacy I wish to leave behind. Instead, it's the positive impact and good deeds that ripple through the lives of those around me that truly matter.
Future Focus
As I continue scaling my business, I aim to secure more retainer projects that will enable me to work with talented individuals on a long-term basis, fostering their growth and helping them achieve their ambitions.
Daily meditation and spiritual practice have become essential routines that provide tremendous benefits. As a natural planner, I'm learning to balance strategic preparation with flexibility in client acquisition. Some factors remain beyond our control, making it crucial to maintain equilibrium during both peak and quiet periods.
Gratitude & Acknowledgment
I remain deeply grateful for the support of my loved ones, business networks, and what some call universal energies. Good actions eventually yield positive results, and paying it forward is essential—not for immediate returns, but for the purpose and fulfillment found in the process.
So here's to 2025—I'm ready for whatever lies ahead!
Mad About Marketing Consulting
Advisor for C-Suites to work with you and your teams to maximize your marketing potential with strategic transformation for better business and marketing outcomes.