Mad About Marketing Consulting Expands to Vietnam with Strategic New Leadership
Mad About Marketing Consulting celebrates remarkable growth in just its second year of operations, announcing the opening of a new Vietnam office this June. The strategic expansion comes as the company continues to extend its innovative fractional talent model across global markets.
Since its inception in January 2024, the consultancy has rapidly scaled to serve clients throughout Southeast Asia, Korea, the Middle East, and Europe. Specializing in AI-age go-to-market transformations, the firm taps on extensive leadership experience from Asia's largest companies to help C-suite executives navigate complex transformations—bridging technological innovation with human dynamics and cultural nuance.
The new representative office will be located at The Executive Centre, Friendship Tower in Ho Chi Minh City, positioning the company in one of the region's most dynamic business environments.
Vietnam consistently emerges as a key market for innovation, growth, and talent in our client conversations. Success here demands genuine appreciation for local language and cultural context.
Leading this strategic expansion will be Ngoc Nguyen, appointed as Vietnam Country Lead. With over 12 years of comprehensive marketing experience spanning B2C and B2B sectors, Nguyen brings proven expertise in corporate branding, strategic marketing, consumer insights, and multi-channel campaign execution. Her diverse industry background includes successful tenures with ME Group Asia, s6k Labs, and Worldpanel by Kantar Vietnam.
Dr. Jaslyin Qiyu, Founder and Managing Director of Mad About Marketing Consulting, highlights their previous successful collaboration: "Ngoc was a critical part of our team when I served as Asia Regional CMO for Kantar in 2018. She significantly supported our marketing transformation strategies to revamp Kantar and translate thought leadership into tangible business offerings. I'm incredibly proud to have Ngoc join us and confident we'll achieve even more together."
Also joining the team in Vietnam as Client Development Associate is Trampink. A high-potential graduate in International Economic Relations, Trampink brings a unique blend of client service acumen and hands-on marketing experience across diverse environments - including agency, brand-side, and production house, based on her previous roles at ME Group, FPWDB Creative, and IGo Travel.
In conjunction with our launch, we are equally pleased to announce our partnership with ICTS DX, based in Hanoi, Vietnam, specializing in SEO-friendly website design, development and technology integration.
To mark the launch and demonstrate commitment to the Vietnam business community, Mad About Marketing Consulting is offering a complimentary course and 1:1 consultation: "B2B Services KPIs: Setting B2B Services Business Goals." More details here!
More Details on Ngoc and our Vietnam Market Credentials:
https://www.madaboutmarketingconsulting.com/vietnammarket
Key Contacts:
Jaslyin Qiyu, Managing Director
jaslyin@madaboutmarketingconsulting.com
Ngoc Nguyen, Vietnam Country Lead
ngoc@madaboutmarketingconsulting.com
Trampink, Client Development Associate
trampink@madaboutmarketingconsulting.com
Main Contact:
contact@madaboutmarketingconsulting.com
https://www.madaboutmarketingconsulting.com/contact-us
Singapore Office Address:
60 PAYA LEBAR ROAD #07-54
PAYA LEBAR SQUARE SINGAPORE (409051)
Vietnam Office Address:
Level 6 & 7, Friendship Tower,
No. 31 Le Duan Street, Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam / Tầng 6 và 7, Tòa nhà Friendship, Số 31, Đường Lê Duẩn, Phường Bến Nghé, Quận 1, Thành phố Hồ Chí Minh, Việt Nam
