The Knowledge Problem AI Can't Fix

AI Readiness · Knowledge Management · June 2026

Because you never fixed it in the first place — and now the stakes just got exponentially higher.


June 2026
7 min read

Early in my career, I worked in knowledge management as part of driving organizational change. The tool of the moment was SharePoint — clunky, unloved, perpetually underpopulated. But the intention behind it was sound. Someone, somewhere in every organization, understood that what lived only in people's heads was a liability. That processes scribbled in notebooks and buried in desktop folders were a risk hiding in plain sight.

We spent real effort trying to change that. Coaxing people to document. Building repositories. Creating structures for institutional memory to survive beyond the individuals who carried it.

It was hard then. Most organizations never fully cracked it.

Fast forward to today — and here's what's changed: the tools got dramatically better. And almost everything else stayed the same.

The Illusion of Capture

We now live in an era of abundant documentation infrastructure. Confluence. Notion. Teams. Auto-transcribed meetings. AI-generated summaries. The friction of capturing knowledge has never been lower.

And yet, walk into most organizations today and ask: where does critical operational knowledge actually live?

It lives in Sarah's head. In the way James runs his Monday standup. In the Slack thread from eight months ago that nobody can find. In the institutional memory of three people who've been there longest and quietly become indispensable because of it.

The tools changed. The behavior didn't.

This isn't a technology failure. It never was. It's a culture and incentive failure that organizations have been misdiagnosing — and therefore mistreating — for decades.

Why Knowledge Gets Withheld

Nobody wakes up deciding to hoard knowledge maliciously. But the conditions that produce hoarding are almost universally present in organizations.

Knowledge is power. If you are the only person who knows how something runs, you are indispensable. In environments where job security feels uncertain, that's not dysfunction — that's a rational survival strategy.
Documentation is invisible work. It doesn't appear in performance reviews. It doesn't get celebrated in town halls. The person who spends three hours writing a proper process guide receives the same recognition as the person who didn't — which is none.
Leaders model the wrong behavior. When senior people don't document their decision logic, their reasoning, their learned failures — they signal clearly that this work doesn't matter. Culture flows downward.

Until organizations redesign the incentives — until knowledge capture becomes a leadership accountability with real visibility — no tool will solve this. Not SharePoint. Not Notion. And not AI.

The AI Trap

Here is where the stakes get exponentially higher.

Organizations across every sector are now investing significantly in AI transformation. Productivity gains. Operational efficiency. Smarter decision-making. The promise is real — but it rests on a foundation most organizations have never built.

AI can only surface what exists. It can only retrieve what was captured. It can only learn from what was documented.

If your institutional knowledge lives primarily in people's heads — tribal, siloed, undocumented — AI doesn't solve that problem. It inherits it. Worse, it may confidently produce a substitute for what it cannot find, giving the illusion of intelligence while the real knowledge gap quietly widens.

The organizations now racing to implement AI on top of hollow knowledge foundations are not accelerating transformation. They are automating around a structural weakness while calling it progress.

The ROI they're projecting will not materialize. Not fully. Not sustainably. Not until the foundation is addressed.

The Cost Nobody Wants to Calculate

There's a question most leadership teams avoid asking openly: what would it cost us if that person left tomorrow?

Not just the recruitment and onboarding cost — which organizations are increasingly willing to quantify. But the knowledge cost. The decision logic that leaves with them. The relationships, the workarounds, the institutional shortcuts that took years to accumulate and exist nowhere in writing.

In a market where talent moves freely and tenure continues to shorten, knowledge that lives only in people is knowledge that is permanently at risk.

This is not an operational inconvenience. It is a strategic fragility that doesn't show up on any balance sheet — until it does. Until a key person exits, a process breaks, a client relationship frays, or an AI initiative stalls because there was nothing meaningful to build on.

The cost of inaction here is not hypothetical. It is accumulating quietly, every single day.

What Actually Needs to Change

The answer is not another tool. The answer is treating knowledge capture as a governance priority — with the same seriousness organizations apply to financial controls, compliance, or cybersecurity.

That means making it visible in performance frameworks. Recognizing and rewarding the people who document well. Building knowledge transfer into role transitions — not as an afterthought but as a structured handover with accountability.

It means leaders going first — externalizing their own thinking, their own decision rationale, their own hard-won learnings — so the organization understands that this work has value.

And it means being honest about what AI readiness actually requires. Not just the right tools or the right budget. A knowledge foundation solid enough to build on.

SharePoint was never the answer. But the instinct behind it — that organizations need to externalize what they know, deliberately and continuously — was right then.

It's more right now than it has ever been.

The question is no longer whether your organization has a knowledge problem. Most do. The question is whether you'll address it before your AI investment forces the reckoning.

Test out your organization’s Knowledge Readiness using our Checklist here!

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The AI Upskilling Wave Is Real. So Is the Gap It's Leaving Behind.

The AI Upskilling Wave Is Real. So Is the Gap It's Leaving Behind. — Mad About Marketing Consulting
All Articles
Generative AI People and Talent Digital Transformation Change Management
In Brief

We are counting courses completed, certifications issued, and AI tools deployed. What we are not counting — not carefully enough — is who is being left out of all of it. The quiet divide in AI upskilling is not inevitable. But it will not close on its own.

We are counting courses completed, certifications issued, and AI tools deployed. What we are not counting — not carefully enough, anyway — is who is being left out of all of it.

There is a version of the AI upskilling story that sounds almost aspirational. Governments are investing. LinkedIn feeds are full of people announcing their latest certifications. Organisations are proud of their AI pilots. And yet, when I look across the teams I work with — in healthcare, in financial services, in growth-stage companies across Singapore and the region — I see a pattern that does not make it into those announcements: the people most at risk of being displaced are the least likely to be in the room where the reskilling is happening.

That is not a skills problem. It is a structural one.


The numbers are not reassuring

46% of SEA firms scaling AI — but only 15% of SMEs, even in Singapore
more likely — women face AI disruption vs men across the region
72% skills change expected in SEA jobs by 2030 — double the prior decade
164M workers in SEA potentially impacted by AI

Across Southeast Asia, nearly 46 percent of firms have begun scaling AI — but among SMEs, which employ the majority of the region's workers, adoption stands at roughly 15 percent, even in Singapore. Upskilling investment tends to follow adoption investment. If smaller businesses are not yet deploying AI seriously, they are also not building the capability to work alongside it.

The workers most exposed to displacement are concentrated in service, sales, and clerical roles. Women are nearly twice as likely to face AI-driven disruption as men, who tend to occupy roles in manufacturing and manual labour that are less immediately affected. In South Asia, women are up to 40 percent less likely to own a smartphone — which means the access gap precedes the skills gap.

The skills needed for jobs across Southeast Asia are expected to change by 72 percent between 2016 and 2030 — nearly double the rate of the prior decade. In agriculture alone, up to 5.7 million jobs could vanish by 2028. Administrative roles, disproportionately held by women, carry high automation risk. The pace of change is accelerating precisely in the sectors least served by current upskilling investment.


What the ground actually looks like

I work across two contexts simultaneously — a regional corporate environment and an independent consulting practice — and the pattern I observe in both is consistent.

When I joined a regional healthcare organisation late last year, one of my earliest observations was how differently AI was landing across functions. Strategy, marketing, and data teams were actively experimenting — prompting, iterating, building workflows. Administrative and operational staff — many of whom had spent years developing deep process knowledge — had received a single briefing and a link to a policy document.

This is not unique to healthcare. Across the consulting engagements I run, the same pattern repeats: AI literacy investment tends to follow seniority and function, not exposure to risk. The people with the most agency over their own learning — and the most time and tools to pursue it — are pulling further ahead. Everyone else is waiting for a programme that has not been designed for them yet.

The pipeline is not helping either. Only three percent of employers believe higher education is adequately preparing graduates for an AI-driven future, according to Singapore's Digital Education Council. If the entry point is broken, the divide compounds from day one.

What I find harder to quantify — but equally real — is the erosion of mid-career confidence. When a professional who has spent a decade building expertise in research, analysis, or client communication watches AI replicate those outputs in seconds, the psychological cost does not show up in a workforce report. But it shapes whether they lean into reskilling or quietly disengage.


Three shifts that would actually help

  • Design access around exposure, not enthusiasm. The people who most need AI capability building are rarely the ones proactively seeking it. Organisations need to map their highest-risk roles and bring the learning to those people — not wait for those people to find their way to the learning.
  • Make it applied, not aspirational. Giving someone a subscription to an online course library is not upskilling. The organisations I have seen make real progress embed learning into actual work — short, contextual, tied to a real task or output. A customer service team learning to use AI to triage and respond more effectively builds lasting capability. A team completing a generic AI module does not.
  • Count who is missing. ASEAN's high levels of workforce informality mean that equitable access to digital infrastructure cannot be assumed. Within organisations, the equivalent question is simpler: when we run capability programmes, who attends? Who does not? Why?

The divide is a choice

Around 164 million workers across Southeast Asia could be affected by AI, with women and younger workers disproportionately impacted. The upskilling conversation cannot remain a story about the already-ready getting more ready.

The quiet divide in AI upskilling is not inevitable. But it will not close on its own. It will close when organisations stop measuring participation and start measuring impact — and when the people designing these programmes ask, from the beginning, who is not yet in the room and why.

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Workplace Culture Evolution: Toxic Work Cultures, Gaslighting and More

In today's hyper-competitive business landscape, workplace culture has emerged as the critical differentiator between organizations that thrive and those that merely survive. Let's dissect the key elements of cultural transformation and why it matters more than ever.

The Toxic Workplace Reality Check

Toxic workplace culture extends far beyond occasional office politics. It manifests through systemic dysfunction, where gaslighting and manipulation become normalized operating procedures. Think less "difficult boss" and more "calculated erosion of professional confidence." When managers consistently deny doing what is right then criticize team members for non-compliance, we're not witnessing simple miscommunication – we're seeing tactical psychological manipulation at work.

The Junior Employee Vulnerability Factor

Here's an uncomfortable truth: junior employees bear the brunt of toxic cultures, creating a problematic talent development pipeline. Why? They're navigating a perfect storm of vulnerabilities:

- Limited workplace navigation experience
- Strong validation needs
- Minimal support networks
- Heightened susceptibility to power dynamics

This combination creates a breeding ground for burnout and career stagnation – exactly what forward-thinking organizations must prevent.

The Leadership Imperative: Why Cultural Change Starts at the Top

Remember the garden analogy: organizational culture grows what leadership plants and tends. When toxic behaviors (weeds) go unchecked, they flourish. C-suite leaders aren't just cultural influencers – they're cultural architects. Their actions, not their words, set the template for organizational behavior.

Practical Steps for Leadership Evolution

For C-suite leaders and managers committed to cultural transformation:

1. Model Transparent Communication

- Share decision rationales openly
- Demonstrate accountability
- Create clear feedback channels

2. Implement Structural Safeguards

- Establish robust anti-harassment policies
- Create anonymous reporting systems
- Provide comprehensive mental health support

 3. Develop Leadership Capabilities

- Invest in emotional intelligence
- Build conflict resolution expertise
- Foster inclusive decision-making

The Customer-People Connection: A Strategic Necessity

Here's the business case that gets the CEO’s attention: customer experience will never exceed employee experience. I first learnt of this concept during my time in OCBC when I was part of the pioneer customer experience team. It has inspired my work ever since. The math is straightforward:

- Engaged employees = Delighted customers
- Toxic culture = Compromised customer service
- Healthy culture = Sustainable competitive advantage

Think about it: How can we expect employees operating in toxic environments to deliver exceptional customer experiences? They can't – and that's the bottom-line impact of cultural negligence.

Building Integrated Experience Systems

Modern organizations need frameworks that align employee and customer experiences:

1. Cultural Assessment Metrics

- Track employee experience indicators
- Map customer journey touchpoints
- Measure psychological safety
- Monitor engagement patterns

2. Communication Architecture

- Define clear information flows
- Set response expectations
- Create constructive feedback loops
- Enable cross-functional collaboration

3. Diverse Perspective Integration

- Establish mentorship programs
- Create inclusive dialogue forums with actionable and measurable steps
- Enable cross-cultural learning
- Foster innovation through diversity

The ROI of Cultural Excellence

The investment case is compelling:

- Reduced turnover costs
- Enhanced productivity
- Improved innovation through psychological safety
- Stronger employer brand- Higher customer satisfaction
- Sustainable competitive advantage

Moving Forward: The Integration Imperative

In today's experience economy, treating employee and customer experience as separate domains is a strategic mistake. The most successful organizations recognize these elements as an integrated system requiring holistic management.

Remember: Culture isn't just what you promote – it's what you permit. What's growing in your organizational garden?

The question isn't whether to prioritize culture transformation – it's how quickly you can make it happen before your competitor does.

What's your next move in creating a workplace that drives both employee and customer success?

Mad About Marketing Consulting

Advisor for C-Suites to work with you and your teams to maximize your marketing potential with strategic transformation for better business and marketing outcomes.

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Solving The People, Platform and Process Conundrum

When it comes to transformation of any sort, especially digital ones, many business and marketing leaders tend to focus mainly on the packaging, pricing, platform and sometimes people side of things.

Based on my decades of experience working in global corporates, including professional services and consultancies, I have come to observe that the dependency on the 3Ps (People, Platforms, Process) is inherent everywhere I help with transformation, including marketing and organization-wide transformation to upskill, digitalize and restructure the function to be fit for the intended vision of the organization.

However, I have also observed that many don’t fully understand the true potential and are not maximizing the true potential of the marketing function, often treating them as a communication, creative, events or worse, a corporate gifts department.

Due to this lack of understanding and appreciation of how marketing can and should work, they often try to force new technologies, new platforms or restructure the function in such a way that it leaves no room for progress, upward mobility or innovation in the way they think, plan and execute.

This in turn affects their ability to help you actualize your business value proposition to your customers as they can only do a redesigning of your product or service offerings with a nicer tagline and/or visual year after year or come up with gimmicky promotions to entice the customers.

This then affects your overall growth and profitability as you are not addressing the true needs of your customer and in turn, you look to cut the marketing budget and worse, headcount as you see them as a cost centre and not much else. Being short on resources on all fronts, your marketing team begins to churn or go back to doing the same things in trying to cope with all the business demand and the vicious cycle repeats itself.

However, often times we should be looking at transformation in totality to include process as well to check if 1) your existing process is supportive or conducive for the transformation you need to make and 2) what changes or enhancements do you need to make or 3) what new processes you need to create to incorporate the transformation needed.

Take for example, you wish to introduce automated A/B testing within your MarTech capabilities to improve on efficiency and speed to market. There are a few things you need to consider from a process perspective.

This includes:

  • What is the current process your team has to go through to create content and offers to enable the A/B testing even if it’s a manual one?

  • Will that process change with an automated tool or will there be an additional layer of process needed to enable the testing? This can be approval of the A/B testing logic set-up in addition to the content and offer mechanics for example.

  • Are there regulatory restrictions to adhere to from a customer fairness perspective? How about the customer targeting set-up logic needed? Can you use your existing set-up framework and customer targeting attributes or do you need a new one?

  • Is there any security risk in terms of data transference leakage or concerns by incorporating the new A/B testing tool onto your existing MarTech stack?

The above is just a rough example of the process and platform side of things to consider when it comes to even a simple implementation of a seemingly harmless tool. Just barely scratching the surface and not even getting into the deep end of transformation.

This is why I founded Mad About Marketing Consulting, to bridge the gap between business and marketing, having helmed transformative roles for several global MNCs, including EY, JLL, Kantar, State Street and most recently, Citibank. I work with your business and marketing teams, creative, brand, media and even business management agencies to bring across that insider perspective of how marketing can and should work as a business enabler. This is to ensure nothing falls through the cracks as you go about your organization wide transformation.

Simply said, no one understands marketing pain points and potential as well as a marketer who has been at the forefront of change, built teams from scratch and nurtured inherited and mature teams.

Check out my credentials here.

Mad About Marketing Consulting

Ally for C-Suites to work with you and your teams to maximize your marketing potential with strategic transformation for better business and marketing outcomes.

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Demystifying Digital and Data

I cringe and roll my eyes internally whenever I hear companies talk about how digitally mature they are because they have a nice looking website, are on all the latest social channels and have adopted a dozen of MarTech tools but not entirely sure how they are measuring success or what they are truly trying to achieve.

Being digital goes beyond just a nice looking website, be on all the latest social channels and buying all the fancy MarTech tools so you look like you are at the forefront of digital adoption. It’s also to avoid creating a data and digital dumpster.

Yes, there is such a thing as too much data and digital tools.

On the flipside, there is also such a thing as over reliance on one single platform/tool, person or process to try and help you make sense of the data you have or enable your business.

“Wait a minute”, I hear you say. “What am I supposed to do if both scenarios are not ideal?.”

I was recently inspired to write something about this after attending a few forums speaking about digitalization, data analytics, Gen AI and MarTech.

It depends on a few factors:

  • what are your objectives for using this tool or platform?

  • what are you trying to achieve and what insights are you trying to gather with the data collected?

  • how does the tool and data help you achieve your objectives?

  • what are you current processes like that will either hinder or enable you to fully utilize the tool and data collected?

  • what are the current skillsets and mindsets of your people that again will either hinder or enable you to maximize the tool and data?

  • what matters most when it comes to choosing the right tool?

  • what matters most when it comes to analyzing the data collected?

  • have you tested other tools serving a similar nature and what are the test steps you have used?

  • how are you collecting your data, storing, managing and analyzing it? What do you do with the insights gathered?

  • understand the pros and cons of multiple tools/platforms versus single tool/platform and their impact on your objectives and desired outcomes.

Some companies have chosen to stick to certain tools because they have invested a lot of time, money and effort on it despite it not meeting their needs. Some companies have chosen to over rely on just one or two people to be their so-called power users and are almost at the mercy of these folks.

Both scenarios create what we call bad behavior almost like a bad relationship where you know deep down it’s not quite right but you are so entrenched it feels like you need to live with it. What happens then is they abandon the tools bought or underutilize it (especially in the first scenario) and buy yet another tool without first understanding what is it that is not working well.

The other possibility is to hire an expert to either train your users or join your company and end up being at their mercy especially if you as the function or business owner doesn’t have a clue as to what you are trying to achieve, what the tool is capable of and its limitations, and how you intend to sustain the use of the tool if your needs change.

The way I prefer to work and advise my clients have always been to really deep dive into their pain points, current processes, people capabilities, business and marketing objectives , outcomes they want to achieve and how they want to measure success.

If I know for sure that there is a more effective platform or tool to help them achieve what they need, I will not hesitate to advise them to bite the bullet and consider another tool. Likewise, if I know the issue is not the tool but their current lack of knowledge or a gap in their processes, then I will work with them on addressing that gap instead.

A critical part of change management is mindset and behavioral change, and enablement of the people with the right skillset, supportive processes and therefore cultivating a supportive mindset to adapt to the change.

There is no one-size fits all, so what matters more is to be open to learn about different options available out there, not just what you are comfortable with or what others are using.

Psst - For data analytics, there are - tableau, amazon quicksight, power bi, looker, qilk, apache spark just to name a few commonly used ones. I have my personal favorites but it depends again on the factors I mentioned above.

About the Author

Mad About Marketing Consulting

Ally and Advisor for CMOs, Heads of Marketing and C-Suites to work with you and your teams to maximize your marketing potential with strategic transformation for better business and marketing outcomes.

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What Authenticity Means in the Corporate World

There is much talk on authenticity and its importance recently, including being our authentic selves. A big part of authenticity is communications and being able to communicate authentically.

Some folks have asked me what it really means, and if it means they can literally just communicate whatever they want and anyhow they want even in a corporate setting.

Being authentic means being our true selves in terms of our identities, core values and to a certain extent, our personalities. However, we are not all angels or have charming and kind personalities. Truth be told, if everyone is so nice, kind and loveable, there wouldn’t be so much courses and writings on ways to navigate corporate politics, petty squabbles and power tussles. Truth also be told, if we bring our true selves to the corporate world, some of us might even get fired for being rude, abrasive or worst verbally abusive.

We are usually our true, authentic selves when we are with our loved ones, our families or simply people we are most comfortable with. These are usually not our colleagues or bosses.

Perhaps an unpopular opinion for some, but to me, being authentic in corporate shouldn’t be overly simplified or generalized that way.

While, we can bring our true identities in terms of say our gender orientation and sexual orientation to workplaces that are open and welcoming of it, it doesn’t mean bringing our true personalities, temperament, personal problems, warts and all to the work place.

I think it’s more important to be empathetic in the delivery of our communications and being authentic in the content we are delivering. The emphasis is on content as that’s what really matters to employees and stakeholders. No one wants a fake message that’s layered with lots of fluff or corporate spiel but when unwrapped, the essence of it either doesn’t mean much, cause more confusion or worse, reeks of lies. Don’t communicate for the sake of saying something.

Empathy in our delivery is critical so we are considerate of people’s feelings, their communications style and situations to tailor the way we deliver the message without changing the gist of the content. Being empathetic doesn’t mean fluffing up the message or lying about the content. It’s balancing the logical with the emotional side of the delivery approach. It’s also how you offer up support thereafter for feedback or questions.

Another way to reference it would be being professionally authentic and empathetic in our communications by putting ourselves in the shoes of the audience, and how you would relate to the intended message.

About the Author

Mad About Marketing Consulting

Ally and Advisor for CMOs, Heads of Marketing and C-Suites to work with you and your marketing teams to maximize your marketing potential with strategic transformation for better business and marketing outcomes

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Corporate Succession Planning: When the King of the Jungle Vacates and Monkeys Run Amok

I liken the corporate environment for certain organizations to a jungle sometimes in terms of the power plays that come into the picture when the king of the jungle vacates its position for whatever reason.

This happens often in organizations that are undergoing transitions or that lack a good succession plan to prepare for senior movements. This, I have come to observe is regardless of organizational size and years in existence. The situation worsens for sure if both are true for the organization - lack of a good succession plan when you are undergoing a transition.

When it comes to succession planning, just having bums to fill seats is not good enough. It needs to be the right bum for the right seat so you avoid a square peg in a round hole situation. You also need to ensure these transitional leaders are actually capable of leading and not just PowerPoint slide reviewers or campaign and content approvers since both roles can be replaced by Gen AI strictly speaking.

By leading it means, they need to be capable of planning, developing a strategy and capable of engaging their new teams as part of the planning process. In short, treat them like people that matter and not treat them as just arms and legs to do the work that you don’t wish to do or are incapable of doing yourself.

This is also where the power plays start coming into the picture like monkeys having a field day calling the shots and insisting that every animal should only eat fruits and nuts like them and swing around by their tails from tree to tree because that is how they know to eat, live and act. There is a reason why monkeys are not the king of the jungle just as there is a difference between a leader versus a manager by appointment.

Although it’s normal to have layers of reporting lines if you have a huge team of more than 15 people or where you need to split the team into sub functions and appoint team leads or function leads, I personally believe every leader should still remain connected with even the most junior member of their team. This is especially during times of transition and if you are a newly minted lead. Until you are fully confident and sure of your functional leads or team leads’ capabilities as well as alignment on the way forward as a team, you should ensure the rest of the team is not left behind in terms of important communications, planning sessions and not being relinquished to silent executors or you will end up with a bunch of quiet quitters.

The power plays become more evident especially when you have team leads or functional leads who are actually in a square peg, round hole situation and act out their insecurities with a few obvious actions, including:

  • pushing down work and delegating all the hard to do stuff to their one-downs, who might not even be able to do the work without guidance or clear direction of how this fits into the intended plan or bigger picture. I.e. they are told to just do blindly.

  • fighting for the limelight by focusing on presenting the nice and showy stuff instead of doing actual work that matters to customers. I.e. power point becomes their best friend and their one-downs spent most of their time doing slide after slide showcasing how well they have done, so they can in turn present that to their bosses.

  • taking credit for others’ work or worse, not giving credit to their one-downs for fear that they themselves will be made redundant.

  • thinking and acting selfishly by not working with other colleagues on projects that they know would be relevant to what they are doing currently and by working together, it would enhance the output. Instead, they choose to shut them off having access to the project so they can be seen as the sole owner for that project though it would create win-win outcomes for their customers.

Organizations therefore should always take succession planning and leadership development seriously, regardless of whether they are in transition mode or not. Succession planning should not be a game of thrones, musical chairs or a case of appointing people you are familiar with or like even if they don’t actually have the capability to be that bum on the seat without breaking the chair.

About the Author

Mad About Marketing Consulting 

Ally for CMOs, Heads of Marketing and C-Suites to work with you and your marketing teams to maximize your marketing potential with strategic transformation for better business and marketing outcomes.

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Helping Employees Cope with Transitions & Transformation

When companies go through transformation and restructuring, it’s almost inevitable that some roles might be displaced. Similar to coping with loss and grief, some employees are more emotionally and mentally impacted than others, be it whether they are the ones being displaced or seeing their peers or managers being displaced.

Just based on personal experience of what’s been done well and what has room for improvement, companies who are truly people centric will try to do the following to help their employees:

1) redesign the roles that are to be displaced and work with the employees to reskill and realign to the new scope if possible

2) help the displaced employees to look for alternative roles within the organization and options for them to be reskilled if needed

3) help the displaced employees to look for roles outside of the organization and options for reskilling, coaching, counselling and resume reviews where needed.

I have intentionally positioned this in sequential order as I think companies should ideally start from 1) and utilize 3) as the very last resort. I recall when I was involved in a transformation exercise in a previous company, I had to go through this flow and after discussing with the direct manager and CEO potential options, I eventually went with 2) for the employee concerned as it was simply the right thing to do in order to be truly people centric and empathetic. Also from a business viability perspective, as long as your company is still planning to remain in business, you will save more time, resources and money with 1) and 2) as the recruitment as well as onboarding process usually take an average of 6 months to a year in totality, depending on the seniority of the role.

There is a reason why certain talents are hired to join you in the first place and it should go beyond their hard skills or academic background to the soft skills. These employees should also have accumulated new skills and knowledge with you as their employer over the years. If you say these are no longer needed, it’s as good as shooting yourself in the foot and saying you have basically not done a good job with developing your own employees with viable skills to help your company’s growth. The question then you also need to ask yourself is - what have you been doing all this while? What processes then do you need to relook to improve upon that?

In terms of employees who are impacted by other employees leaving in option 2) and 3), it is ideal for companies and their senior leadership to be both transparent and timely in communicating such impact to them. Openly acknowledge the decisions made and consult the outplaced employee beforehand as well if he/she would prefer to be present when the news is shared or would prefer to be the one sharing the news to his/her team concerned.

Importantly, acknowledge the contributions of the displaced employee and be transparent as well if the remaining employees are to expect further displacements to take place. Be upfront of the options explored and offered as well, so they know what to expect if their own roles are likely to be transformed or made obsolete during the transformation process.

Be sure to avail avenues of two-way communications to them, be it directly to the senior leadership or an independent channel similar to a counselling hotline for those who just want a listening ear to voice their fears and distress.

Companies and their leaders should always bear in mind that their decisions and actions, including the way they have handled the entire process and managed the communications will have a downstream impact on their employer brand reputation. Such impact is often longstanding and no amount of employer related awards can help salvage once the damage is done.

About the Author

Mad About Marketing Consulting 

Ally for CMOs, Heads of Marketing and C-Suites to work with you and your marketing teams to maximize your marketing potential with strategic transformation for better business and marketing outcomes.

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The Sandwiched Leadership

The majority of us who have been working for at least two decades and grown into people management roles can probably identify with what I’m about to say.

Not all of us are able to move into the C-Suite level at this point, meaning the bulk of us would be sitting somewhere in mid to upper mid management with direct and indirect reports.

Concurrently, we would also have both direct and indirect managers hovering above us and around us.

This makes us a sandwiched leadership as we constantly need to think about upwards and downwards management and best ways to manage both without tipping that intricate balance.

Team management is not something for everyone nor does having the title automatically makes you a ‘real’ manager.

Having been in roles where I have inherited teams and grown teams from scratch, each has its own unique challenges but also satisfaction when the team flourishes over time.

Team management is also not about micromanaging or throwing them into the pits and leaving them to their own demise. Again, it’s a fine line as it depends as well between individuals. One man’s meat is another man’s poison as we say.

It’s also not about talking down or talking up for that matter but about paving the way to enable your team’s success while managing your bosses’ expectations and enabling their own success.

We are not expected to know everything and be a specialist in every single area that we’re managing but rather, we need to have the strategic view, forward looking vision and appreciation of the ground up challenges and pitfalls to be addressed.

The majority of our time is spent anticipating issues and identifying ways to prevent or address them. We also need to balance the dynamics of the team’s emotions, strengths, weaknesses, chemistry and expectations towards each other. The last part is simply shielding them from the upper management’s own expectations, pressures and politics so they can function seamlessly.

It’s not a walk in the park and one thing at least to me for sure is that one can never effectively lead a team to succeed without genuinely caring for them as people.

With that said, I think the sandwiched managers have it the hardest and it’s also not surprising that many have given up, especially when they don’t get the appreciation or support needed from their managers as well as their own teams.

Some simply decided to go back to being individual contributors while others might decide to just venture out to smaller companies where they can be the top management instead with a more manageable leadership structure.

There’s no right or wrong but companies who truly cherish talent and their people should pay more attention to the sandwiched managers before it’s too late.

In my upcoming post(s), I’ll highlight a few key challenges facing sandwiched managers, the impact they have on business continuity and culture, as well as how companies can better support them.

About the Author

Mad About Marketing Consulting 

Ally for CMOs, Heads of Marketing and C-Suites to work with you and your marketing teams to maximize your marketing potential with strategic transformation for better business and marketing outcomes.

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