Mad About Marketing Consulting Recognized as Best Marketing Consultancy Firm - South East Asia 2025
Mad About Marketing Consulting has been awarded "Best Marketing Consultancy Firm - South East Asia 2025" by Corporate Vision's Corporate Excellence Awards, marking the firm's expansion from local recognition to regional acknowledgment within twelve months of operation.
The progression from "Best B2C & B2B Marketing Consultancy 2024 - Singapore" to regional recognition validates a fundamental principle: systematic transformation methodology operates independently of geographic constraints. For a consultancy that began with explicitly global ambitions while maintaining local operational rigor, this recognition confirms that strategic depth resonates across diverse market conditions.
Beyond Traditional Consulting Parameters
The award reflects Corporate Vision's recognition of Mad About Marketing Consulting's hybrid approach that merges management consultancy principles with marketing advisory expertise. Unlike traditional agencies focused on tactical execution, the firm addresses the operational trinity that determines transformation success: people readiness, process optimization, and platform integration.
"Recognition validates methodology, but client transformation drives everything we do," explains Jaslyin Qiyu, Founder and Principal Consultant. "When you've personally navigated transformation challenges as a regional CMO across multiple enterprises, you understand that sustainable change requires systematic thinking, not surface-level adjustments."
Fractional Excellence Model Proves Scalable
The firm's fractional talent approach enables access to diverse industry expertise without traditional agency overhead—a model that has attracted clients ranging from ambitious startups to established corporates throughout the Asia Pacific region. This structure provides enterprise-quality strategic thinking while maintaining the agility and cost-effectiveness that emerging markets demand.
Recent project highlights include supporting renowned Singaporean photographer Melisa Teo's "Two Rivers" exhibition, where the firm navigated complex licensing processes, optimized limited marketing resources, and managed high-profile stakeholder engagement across multiple government and cultural touchpoints.
"The integrated marketing strategy not only amplified the visibility of my 'Two Rivers' exhibition but also ensured a seamless experience for visitors and high-profile stakeholders," notes Melisa Teo. "The thoughtful approach to resource optimization and stakeholder engagement truly made a difference."
AI Transformation: Applying Proven Frameworks
The consultancy's latest service offering—AI Adoption Maturity Assessment and Recommendations Roadmap—demonstrates how established transformation principles apply to emerging technologies. Rather than promoting technology adoption for its own sake, the firm helps organizations measure employee readiness from mindset and skillset perspectives, then develops comprehensive approaches addressing skilling, tooling, and process redevelopment requirements.
This measured approach to AI integration reflects the firm's broader philosophy: sustainable transformation requires strategic frameworks that consider human, operational, and technological factors simultaneously.
Regional Expansion Strategy
With established operations in Singapore and Vietnam, Mad About Marketing Consulting is creating a comprehensive Asia Pacific presence that supports clients' cross-border expansion ambitions. The fractional talent model will evolve into an integrated ecosystem where specialists collaborate seamlessly across industries and geographies.
The five-year vision includes becoming the definitive authority on sustainable marketing transformation, where operational excellence meets innovative thinking—proving that marketing can be both creatively inspiring and operationally robust.
Industry Leadership Through Ethical Practice
Beyond client work, the firm advocates for responsible marketing practices that elevate industry standards. This includes developing ethical frameworks for AI implementation and resisting the temptation to exploit generative AI capabilities for short-term gains that could undermine long-term industry credibility.
"As marketing practitioners, we have a collective responsibility to demonstrate that strategic thinking and ethical practices drive sustainable results," Qiyu emphasizes. "Moving with market flow doesn't mean abandoning fundamental principles."
Recognition Details
The Corporate Vision Corporate Excellence Awards recognize outstanding achievement across multiple business categories, with evaluation criteria including innovation, strategic impact, and sustainable business practices. The "Best Marketing Consultancy Firm - South East Asia 2025" award acknowledges Mad About Marketing Consulting's systematic approach to transformation and measurable client outcomes across the region.
Mad About Marketing Consulting
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